Related: Want to Expand Your Med Supp Business? Consider These States Accessing the T65 Locator " It is the easiest to use marketing tech I have ever seen and will go a long way to helping me improve my supplement book of business," Mike says. It opens up an opportunity to get into virtual sales in locations you wouldn't have previously had access to. Mike S., an agent with over a decade of experience, likes that he can search any state to find marketing opportunities. If you've been wanting to branch out into new counties or even new states, the T65 Locator could be the perfect tool. Related: The Ultimate Guide to Door Knocking for Independent Insurance Agents Expand your footprint Door knocking for Medicare Advantage is not compliant with CMS.* *Please note the T65 Locator app is designed for Medicare Supplement sales. While this marketing method has died down a bit over the years – especially since COVID-19 – many agents are still doing it with success, and the T65 Locator makes it that much easier. You won't waste time on any homes that aren't in your desired age range, and you have a map to plan your route efficiently. Related: How to Market Medicare Advantage Plans Door knockingīecause the T65 Locator doesn't provide phone numbers, an obvious way to utilize the information is to go door-to-door. Humana ad example, available in their agent portalĪetna postcard example, available in the Aetna Medicare Marketing Studio The T65 Locator makes that marketing plan easy! Many carriers have pre-created marketing materials, and since you can't do outbound sales calls for Medicare Advantage, mailers are typically your best foot in the door. Kelly W., an agent with over a decade of experience, says she's already sent T65 postcards, ordered from UHC. Since you already know the location of your prospect, you have an idea of what carriers and plans are the most competitive in that area. "This is an invaluable tool to me as a new agent!" she says. Valerie says her three-part plan of attack is to send a postcard, a mailer, and a final follow-up. Rather than sending out a generic mass mailing, you can get more granular with a name or even some helpful information about enrollment periods based on that person's birthday. Valerie Z, a new agent, says this is an excellent tool for postcards or mailers with a personal touch. Once you have the information, the question is: how do I best use it? Personalized mailings The T65 Locator provides you with the name, address, and birthday of individuals getting ready to turn 65 in your desired area. Related: Marketing 101 for Independent Insurance Agents: 17 Ways to Successfully Generate More Leads How to Utilize the T65 Information If you do door-to-door sales, you can better plan your route, but even if you're just a visual person, having the map view is helpful. also adds that it's nice being able to visualize where your prospects are: " I find it very useful in not just providing names, addresses, and DOB, but it also shows their location on the map." "It's the best T65 lead source I've found," he says. That's a feature that Don R, an agent with over a decade of experience, really enjoys. With the T65 Locator, you can get names for any area you want – not just a zip code. Typically, lead vendor lists are based on a county or zip code. Tyler P., a new agent, says he likes that he can get names wherever he is, which is different from purchased lists.Īlex N., an experienced agent, says it's really helpful to know who's turning 65 soon in his town: "It's way better than buying a list from a vendor." The other big benefit of the T65 Locator is you can get T65 information based on any location. His plan moving forward is to use the T65 Locator instead of purchased direct mail leads. When he started using the T65 Locator, he realized many of the names on his purchased list were available on this free tool. Marcelo M., an agent with over a decade of experience, says he purchased a T65 list with nearly 4,000 names. The first is obvious: it's free! Paid lists can cost hundreds of dollars, but as long as you do business with us, you have free access to the T65 Locator. The T65 Locator rivals T65 lists you can purchase from lead vendors in a couple of ways. Here's what you need to know about the T65 Locator, including how to use it for insurance lead generation, why it's better than paid lists, and what to do with the T65 information once you have it. The best part? It's free for agents who do business with New Horizons. It's quick to use, and pulling up locations on the map is a breeze. The T65 Locator makes it easy to find local Medicare prospects.
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